Whatnot
Series E+ · London
E-commerce · B2C
Live shopping marketplace
Whatnot runs the largest live shopping platform in North America and Europe, where people buy, sell and discover across hundreds of categories — trading cards, fashion, electronics, even live plants. Its sellers are not hobbyists clearing out spare rooms but people building real businesses on the platform. Live commerce at this scale has not been done in the West before, so there is no playbook to copy and the people working there are shaping how a new industry develops. The team is remote but co-located, anchored in a small number of hubs.
whatnot.com (opens in a new tab)Last round
$545MSeries GAug 2026
Led by ICONIQ Capital, Lightspeed Venture Partners +1 more
Recent raisesOpen roles
36 open roles