Vidmob
Series D · New York
Martech · B2B
Creative data and analytics for advertising
Vidmob is the leader in creative data, with scoring software and analytics that have become an essential input to the creative and media decisions of the world's largest marketers and agencies. Creative effectiveness is the largest uncontrolled variable in advertising — media buying has been optimised for decades while the decision about what the advert actually shows has stayed a matter of judgement. Its influence rests on partnerships and integrations across the digital advertising ecosystem.
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