
Performance advertising on streaming TV
vibe.co (opens in a new tab)Vibe treats streaming TV as a performance marketing channel rather than a brand awareness buy, building the infrastructure to make television measurable the way search and social already are. Its all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights, real-time campaign optimisation and incrementality measurement, giving advertisers the precision and transparency they expect elsewhere but have never had on TV. More than 10,000 brands use it, reaching over 120 million households across 500-plus streaming networks in what the company sizes as a $100 billion opportunity.