Vector

Contact-level advertising platform for B2B marketers

Vector runs an advertising platform that works at the level of named contacts, and its founders sold to marketers for years before building it. The product has two parts. Reveal takes anonymous website visitors and ad clicks and resolves them into verified, named contacts. Target uses that data to maintain always-on ad audiences and pushes them to LinkedIn, Google, Meta and other channels, so ad spend is tied to real pipeline instead of vanity metrics. The company refuses to ship anything that is not contact-level. It was started by two former Air Force officers.