Upside

Cashback and attribution for physical retail

Upside applies the measurement apparatus of online retail — profit measurement, attribution and incrementality — to brick-and-mortar commerce, so that physical businesses can tell which promotions actually produced a customer who would not otherwise have come. That distinction is the entire product, since untargeted discounting mostly subsidises purchases that were happening anyway. Users earn two to three times more cashback than through other products, hundreds of thousands of businesses earn measurable profit, and billions of dollars in commerce run through the platform each year.