TrueBiz

Merchant risk intelligence for financial institutions

TrueBiz runs a merchant risk intelligence platform that financial institutions use to judge whether the businesses they work with are legitimate. Its technology serves two goals at once: fraudulent and abusive businesses are blocked from entering the financial system, and real businesses move through approval quickly and with little friction. A number of the biggest names in payments and financial services already use it. For a company with that enterprise base, the team has stayed deliberately lean, keeping very few layers between spotting an important problem and solving it.