Tracksuit Limited
Series B · Sydney
Market research · B2B
Always-on brand tracking
Tracksuit provides always-on brand tracking that is deliberately affordable, working to become the common language for measuring, understanding and communicating the value of brand building. Price is the strategic choice: brand tracking has traditionally been a periodic research project only large advertisers could commission, which meant most brands had no evidence of whether their marketing built anything. Just under five years old, the company already works with over 1,000 brands across the US, UK, Australia and New Zealand, including DoorDash, Adore Beauty, Bondi Sands and Milkrun.
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