Strella

AI-moderated qualitative research

Strella is an AI-powered platform for qualitative research, running real-time AI-moderated interviews and synthesising the results automatically. Automating both the moderation and the synthesis is what changes the economics: qualitative research has been expensive and slow precisely because it required a skilled human at both ends, which is why teams commission it rarely and make most decisions without it. The company is fast-growing and venture-backed, working with leading teams across product, marketing, investing and consumer insights as it scales into its next stage.