
AI simulation of human behavior
simile.ai (opens in a new tab)Simile is building the first simulation platform powered by AI systems that model realistic human behaviour at scale. Simulating populations rather than individuals is what makes the work useful — questions about how a policy, product or market will land depend on aggregate response, which has never been testable in advance. The company's work sits at the frontier of foundation models and human-centred AI, with founders and advisors including the lead author of Generative Agents and Stanford computer science professors Percy Liang and Michael Bernstein. It is a small, focused team of operators and researchers.