Signal AI

AI for reputation and risk intelligence

Signal AI applies AI to the decisions that shape businesses and society, giving organisations clarity on reputation and risk. Its buyers are senior communications professionals, a group whose decisions have historically rested on judgement and incomplete media coverage rather than on data, which is why much of the sale involves showing what AI changes about how those calls get made. The core products cover reputation, with a risk proposition alongside them. The company treats AI as a collaborator rather than a tool, and is working to become AI-native in how it operates as well as in what it sells.