Showpo
Sydney
Consumer · D2C
Global online fashion retailer
Showpo was founded in Sydney in 2010 from founder and CEO Jane Lu's garage and has become a global fashion destination and one of Australia's genuine international success stories, having disrupted the traditional retail model. It is one of Australia's largest and most successful social media brands, and that channel is the business rather than a marketing function — the brand was built through social audience rather than retail distribution. The company prides itself on empowering women worldwide, working across CRM, paid performance, affiliate and loyalty to drive growth.
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