
Clothing retailer for petite women
shortstorybox.com (opens in a new tab)Short Story is a technology-driven clothing retailer for petite women who are 5'4" or shorter. Its product development runs on data: a learning system gathers what customers say about the clothes and turns that feedback into pieces tailored to this group. The company wants shopping to feel effortless for the millions of women in that size range, and it treats fit and finish as the test every product has to pass.
