ShopBack

Cashback and rewards shopping platform

ShopBack runs a rewards and cashback platform connecting shoppers with online and in-store merchants, and gives brands a cost-effective way to reach their members directly. Founded in 2014, it now powers over US$5.5 billion in annual sales for more than 20,000 partners and has returned over US$900 million in cashback to shoppers. Its payment product, ShopBack Pay, extends the same rewards into checkout itself rather than leaving them as a post-purchase rebate. The group expanded into North America in 2025, continuing its growth beyond its original markets.