Sanity

Content platform treating content as data

Sanity treats content as data rather than as pages, so it can live in a single source of truth and still be adapted and personalised for any channel without duplicating work. That distinction is the product: a content system built around a web page struggles the moment the same content has to appear in an app, an email and a voice interface. Companies choose it to build tailored authoring experiences, custom workflows and content models that match how their business actually works.