Reforged Labs

AI ad creative intelligence for mobile games

Reforged Labs builds creative intelligence software for mobile marketers and user acquisition teams, and its work centres on major global game studios. Its flagship product, Boa, analyses how ad creative performs across the market to explain what is working, why, and what to make next. Boa combines mobile measurement partner data, market intelligence and the company's own AI agents, which understand text, images and video, to predict and suggest creatives with better hit rates. In a case study with Supercell, 80% of Boa's ads outperformed Supercell's own control ads, and teams using it ideate, produce and iterate two to three times faster while improving return on ad spend. The small, senior team has backgrounds at Google, Microsoft and Harvard.