RainFocus

Event management and analytics platform

RainFocus runs the software behind large-scale conferences and corporate events, combining registration and operations with business intelligence on how attendees actually behave once they arrive. Treating an event as a data-producing channel rather than a logistics exercise is what connects it back to marketing outcomes, which is where event spend has traditionally struggled to justify itself. The platform serves millions of attendees at events worldwide, and the company reshaped its product and services offering in 2020 to keep growing through a period when in-person events stopped.