Quantcast

AI demand side advertising platform

Quantcast operates an AI-powered demand side platform connecting marketers with their intended audiences across the open internet — the portion outside the walled gardens, where targeting and measurement are hardest and where independent publishers actually live. Active since 2006, the company launched both the first AI-powered measurement platform for publishers and the first AI-driven DSP. Its AI is positioned as delivering measurable outcomes rather than optimising toward proxy metrics, which is the distinction determining whether advertising spend can be defended when budgets are questioned.