promenade

Vertical software for local retailers

Promenade builds vertically-focused software for small businesses, levelling the field between independent operators and the large aggregators that otherwise capture their customers. It began in 2011 as BloomNation, a network for local florists disrupting the multi-billion dollar floral industry, and after helping thousands of florists extended the same model to other trades facing identical problems acquiring and retaining their own customers. The company now serves floral, food, liquor and butcher businesses, and is based in Santa Monica with remote roles.