
Marketing analytics for AI search
tryprofound.com (opens in a new tab)Profound builds the marketing platform for AI search. The way brands reach people is being rewritten: models like ChatGPT, Perplexity and Google AI Mode now sit as an answer layer between a company and its customers, and the tactics that worked for a page of blue links do not transfer. Profound gives marketers the analytics, intelligence and agent automation to understand where they appear in that layer and to act on it. Around 15% of the Fortune 500 use it, including Walmart, Wayfair and U.S. Bank.
