ProductWind

Creator-driven demand for retail brands

ProductWind organises creators to generate genuine shopper demand for retail brands, timed so the resulting activity compounds. The demand drives organic visibility, sales velocity and review velocity, and those effects persist well after a campaign has finished, which is the difference from ordinary influencer spend. It works with brands including Nestlé, Panasonic, Logitech and Clorox, and 90 percent of companies that use it come back. Revenue grew from 13 million to 30 million dollars last year.