Playbook

Amenity and workplace experience platform

Playbook runs the digital layer for buildings with shared amenity space, covering both the public who book those spaces and the tenants who work inside. Boardrooms, event halls, outdoor spaces and ticketed public programming are bookable through the platform, with acquisition funnels aimed at people who have not yet registered and in-app mechanics for those who have. Because each building holds a different mix of companies and demographics, campaigns are tailored per property, supported by centralised creative workflows and automation designed to stand up a new building quickly with minimal operational lift.