Permutive

Privacy-first data collaboration for advertising

Permutive is a data collaboration platform for the advertising ecosystem, built so that advertising respects and adapts to consumer privacy choices while still delivering scale and results for publishers and advertisers. Those two goals were long treated as opposed, and the company's position is that respecting privacy actually unlocks scale rather than costing it. Trusted by 60% of enterprise media companies across the US, EMEA and LATAM — including News Corp, Warner Bros Discovery, Hearst, Condé Nast and The Guardian — its technology drives $1 billion in advertising spend across hundreds of millions of users.