Weather media and data
pelmorex.com (opens in a new tab)Pelmorex is the home of The Weather Network, combining media reach with weather data and the technology behind it. It ranked fifth among 334 organisations in Leger's 2026 Reputation Study of most admired companies in Canada. Weather is an unusual media property: the audience returns daily out of practical need rather than interest, which makes the relationship more durable than most content businesses achieve.