
AI-moderated user research
outset.ai (opens in a new tab)Outset runs AI-moderated user interviews, letting companies reach qualitative depth at a speed and scale that human-moderated research cannot match. Global brands including HubSpot, Microsoft, Uber and Nestlé use it to understand their users. The research industry is worth around $140 billion and remains dominated by incumbents whose model is slow and service-heavy, which caps how often a team can afford to ask a question at all. Outset's business grew eightfold over the past year as enterprise customers adopted AI-moderated research as a standard method rather than an experiment.