Sports prediction market exchange
novig.us (opens in a new tab)Novig is turning sports betting from a closed system run by casinos into a two-sided market where users trade against each other rather than against a house with a structural edge. That difference is the entire premise: in an exchange, pricing comes from participants rather than from a margin built into every line. The company recently became a CFTC-designated market, the fastest designation of its kind in US history, and is bringing a prediction market built specifically for sports fans to users nationwide.