Moab

Software for equipment dealers and rental

Moab builds a modern, all-in-one software platform for equipment dealers and rental businesses, a segment underserved by incumbent systems most of which were founded in the 1980s and 1990s and have aged into the workflow rather than out of it. Those dealers sit underneath the construction, agriculture and logistics industries — a multi-trillion dollar base of activity that depends on equipment being available, tracked and billed correctly. The team is small and works across both hands-on execution and longer-range product direction.