Mars Men

Men's health supplements brand

Mars Men is a men's health supplements brand operating across direct-to-consumer, retail and emerging channels, recently backed by L Catterton and positioned to lead its category. Multi-channel operation is the harder path but the one that determines category leadership in supplements, since retail distribution reaches customers who will never buy a supplement from an ad. The company is entering its next phase of growth and building the data strategy, infrastructure and capabilities to support it, working closely between its co-founders and executive team.