
AI-native CRM
lightfield.app (opens in a new tab)Lightfield is an AI-native CRM that assembles itself from a team's email, calendar and meetings rather than waiting to be filled in. It captures every interaction and turns it into organised context — accounts, tasks, follow-ups and insights — so nothing is lost between conversations. The company is rethinking CRM from first principles: instead of requiring teams to maintain a rigid system, it learns from how a company already works. Data entry is why most CRMs hold an incomplete picture.

