Laurence

Profit-driven autonomous ad spend models for brands

Laurence builds quantitative models that run advertising for consumer brands autonomously. In place of rules of thumb, it uses math and AI to decide where, when and how much a brand should spend, optimizing for profit rather than revenue alone. Pit Viper, Fi and SPYLT are among its customers, brands bringing in roughly $10 million to $100 million a year, and they typically see profit rise by 15 to 40 percent. The team comes from Google and Meta, the quantitative trading firms Jump Trading and Five Rings, and BCG. The team prizes getting to the truth over being right.