Later

Influencer marketing software and managed campaigns

Later helps brands plan and run influencer marketing. Its AI platform draws on more than ten years of data, among it billions of interactions on social media and over $2.4B in purchases traced to influencer content, to predict which creators and campaign ideas are likely to perform before money is spent. Brands can use that analysis to pick creators themselves, or hand a whole campaign to Later's team to run from start to finish, with results tracked against reach, engagement and sales. Enterprise clients include Unilever, Nike, Southwest Airlines and Wayfair.