Knix
Acquired · Toronto
Consumer · B2C
Intimate apparel brand
Knix designs intimate apparel and leakproof products, launched in 2013 and now among the fastest-growing brands in the category in North America while being recognised globally as an innovator in apparel. It reaches over 3 million customers through its online stores, retail locations across North America, wholesale and Amazon, and operates the brands Knix, Kt by Knix and Mntd. Its growth has come from combining product innovation with an engaged community and a customer experience the company treats as a differentiator rather than a support function.
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