Kin Insurance

Direct-to-consumer homeowners insurance

Kin sells homeowners insurance directly, starting with smarter underwriting and expanding toward the wider set of things homeowners need. Founded in 2016, it operates as a remote-first employer with staff across more than 35 states while serving customers in 14 and growing — a deliberate mismatch, since insurance expansion is gated by state-by-state regulatory approval rather than by demand. The company emphasises disciplined growth and long-term sustainability over speed, and points to strong unit economics, profitability and customer satisfaction ratings alongside repeated recognition as a best place to work.