Inkitt

Data-driven publishing and reading apps

Inkitt uses AI and predictive algorithms to identify unknown stories and turn them into commercial hits, producing a new million-dollar ebook every four weeks and selling directly to readers through its Galatea app. Discovery is the entire thesis: traditional publishing depends on editorial judgement about manuscripts nobody has read, while Inkitt can observe reader behaviour before committing. It has become the eleventh most bestseller-generating publisher in the world with a hit rate 40 times higher than traditional publishers, and its expansion into CandyJar continues that trajectory.