Person-based advertising for B2B
influ2.com (opens in a new tab)Influ2 lets B2B companies act on contact-level intent, reaching specific named buyers with advertising and then attributing revenue impact to it. That granularity is the departure from account-based marketing, which targets a company and hopes the right person inside it sees the message — a distinction that also makes measurement possible, since you know exactly who was reached. Over 200 enterprise and mid-market companies worldwide use the technology, including Snowflake, AppsFlyer and Capgemini, combining campaign delivery with the analytics needed to build a credible return story.
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