
Performance marketing network for retail
ibotta.com (opens in a new tab)Ibotta operates the Ibotta Performance Network, which lets consumer marketers influence what people buy and where and how often they shop, while paying only when a campaign directly results in a sale. That model moves risk off the marketer and onto measurement, which is why it appeals in categories where attribution has traditionally been guesswork and budgets are defended annually. Headquartered in Denver, Ibotta was the largest technology IPO ever to come out of Colorado and is consistently listed among the region's top places to work.