HockeyStack

B2B marketing attribution and revenue analytics

HockeyStack builds attribution and revenue analytics software for B2B companies, showing which marketing and sales activity actually produces pipeline and closed revenue. It pulls data from across the whole customer journey into one place and keeps every revenue signal, which gives go-to-market teams accurate attribution and a complete view of how their engine performs. Machine-learning analysis and a natural-language interface let teams ask complex questions of that data and act on the answers. Since launching in late 2023 the business has passed eight-figure ARR, processes more than 60 TB of revenue data each month, and serves large B2B customers including Harvey and New Relic.