
AI customer agents for ecommerce
gorgias.com (opens in a new tab)Gorgias builds a unified AI agent that sells, supports and re-engages customers across the whole ecommerce journey, on the thesis that conversation becomes the primary way people shop. That collapses a distinction most brands maintain structurally — support and marketing as separate functions with separate tools — into one relationship. The company focuses on conversations that feel authentic and on-brand, a path from chat to checkout with no friction between them, and personal one-to-one re-engagement in place of broadcast marketing that customers have learned to ignore.