G2

Software marketplace and buyer reviews

G2 runs the largest software marketplace, helping businesses choose technology using insights from verified users rather than vendor claims. Having joined forces with Capterra, SoftwareAdvice and GetApp, it now draws over 200 million annual visitors and holds 6 million verified reviews, making it the central source of data for software buying decisions. That consolidation matters because fragmented review sites were easy for vendors to game individually. The company is working toward becoming the trusted data foundation for both buyers and sellers of software as AI reshapes how purchasing decisions get made.