FLORA

Generative creative tools

FLORA builds generative creative tools, used by teams at Pentagram, Nike, Prada, Netflix and Red Antler. It works as a creative company that happens to make software, aiming for work that outlasts the product itself: campaigns, films, social, launches, editorial and cultural experiments produced in-house rather than only commissioned. That practice feeds the product directly, because the people making the work are among the most demanding users of the tools, and their workflows and frustrations shape what gets built for the creatives using it elsewhere.