Fleek

B2B marketplace for secondhand fashion

Fleek is working to make secondhand the first choice in fashion, an industry producing over 100 billion garments annually of which 60% reach landfill — not because nobody wants them, but because the supply chain moving secondhand clothing from donation to resale is entirely offline, manual and broken. Its enabler is FleekSort, an AI model fine-tuned on secondhand fashion that grades, prices and categorises an item from a single photograph, turning an opaque manual trade into structured, searchable global inventory. Since 2022 the company has saved 9 million items from landfill and tripled in size year on year.