Electric Twin

Behavioural simulation with synthetic populations

Electric Twin is a behavioural simulation platform letting organisations test ideas, messages and decisions against synthetic populations — digital twins of real audiences — returning in minutes answers that would otherwise take weeks of fieldwork. It has run over 40,000 evaluations across populations covering 155 countries. Independent academic research with Professor Michael Muthukrishna at the LSE found its outputs arrive roughly 10,000 times faster than traditional methods at 95% accuracy. The company is explicit that AI is part of what it builds rather than the product itself.