e.l.f. Beauty

Clean, accessible cosmetics

e.l.f. Beauty makes cosmetics on a commitment to clean, cruelty-free products at an accessible price — a pairing the industry has usually treated as a trade-off, where clean formulation carried a premium. That combination has driven the flagship e.l.f. Cosmetics brand since 2004 and since expanded into a multi-brand portfolio. The company reported net sales of $1.6 billion in its 2026 fiscal year. Its stated purpose is to make the world a better place for every eye, lip and face.