Covariance.ai

AI audience intelligence for brands

Covariance gives brand marketers a view of their whole category, not only the customers they already have. Its platform maps competitors' shoppers alongside a brand's own and everyone else buying in the space, then lets the team choose audiences it can win, push them to advertising channels and track the lift. The engine runs on the largest anonymised panel of third-party consumer behaviour data in the US, and its machine learning, which comes out of MIT research, is designed to pull reliable signal from noisy, biased outside data. Enterprise and mid-market retail, direct-to-consumer, restaurant, transportation and subscription businesses are among its customers. A team of 35 works from New York, and the company has won the Harvard Business School Innovation Prize.