Confido

Operating system for CPG brands

Confido builds the operating system consumer packaged goods brands run on, unifying finance, accounting, sales and operations in a single system for the first time. That covers work as varied as retailer deductions and production planning — the operational machinery behind getting a product onto a shelf and getting paid for it. More than 200 brands use it, including OLIPOP, Simple Mills, Dr. Squatch and Tropicana. The company is growing fivefold year over year and works as a small in-person team in New York, so people who join early shape the product and the company.