
Go-to-market data and AI research platform
clay.com (opens in a new tab)Clay helps organisations turn growth ideas into executable campaigns, treating go-to-market as a creative practice rather than a fixed playbook. Its users combine unique data, signals and AI research to find and reach best-fit customers, iterating on approaches rather than running a standard sequence — the argument being that as AI makes execution cheap and tactics easy to copy, the idea itself becomes the only durable advantage. Customers include Anthropic, Notion, Google and Ramp. The company has crossed $100M in revenue and supports a community of 11,000 customers, 150 integration partners and 125 agencies.


