Choco

Ordering software for food distributors

Choco builds software used daily by food distributors and their restaurant customers to run ordering. The global food supply chain is inefficient by design — waste is high, margins are thin, and most distributor orders are still taken over the phone, tracked in sprawling spreadsheets and planned on intuition rather than data. Choco automates ordering, reduces errors and makes operations faster and more reliable. The company works on a genuinely messy real-world system and looks for people who want to own outcomes within it rather than around it.