
Consumer financial health products
hellobrigit.com (opens in a new tab)Brigit builds financial health products for everyday Americans, deliberately structured so the company earns money when its members do better rather than when they slip. That alignment is the substance of the pitch: much of consumer finance is profitable precisely because of overdrafts, late fees and penalty rates. Its products are transparent, fair and simple by design, helping members spend more deliberately, avoid unfair fees and build credit faster than they otherwise could. The company has been recognised repeatedly among the best places to work in New York and across the US.