BranchLab

Healthcare marketing infrastructure

BranchLab builds Pathwai, which it describes as the industry's first semantic activation platform for healthcare commercialisation. Its AI-native technology helps healthcare organisations and their agencies decide where to direct outreach, connecting patients, providers and caregivers to relevant therapies and resources without relying on individual-level health information — an approach designed for the tightening privacy landscape rather than retrofitted to it. The underlying work is predicting health outcomes to improve how regulated organisations make decisions, applied in a way built to be privacy-safe and rigorous enough for real-world use.