BetterUp

Professional coaching platform

BetterUp works on human transformation, delivering professional coaching paired with structured development plans and managers who are themselves coached. The company runs the same model internally: every employee gets a personal coach, a development plan and a trained manager, so the product is continuously used by the people building it. It operates as a hybrid company, bringing people together in person where the work needs it. It also expects staff to work as an AI-forward organisation, experimenting openly with AI-augmented methods and sharing what they learn rather than waiting for established best practice.