BeReal

Authenticity-focused social network

BeReal is built around authenticity in social media, encouraging people to share unfiltered moments and so fostering genuine connection rather than performance. The product constraint is the idea: unpredictable timing and no editing remove the space where a curated feed forms. The company is an international team of more than 100 people with over 40 million monthly active users, focused on scaling BeReal into a social network used by hundreds of millions.